45hz034 – Anti Long

February 16, 2012 § Leave a comment

Dealing with producers, labels and musicians can be a laborious process at the best of times. Anti Long are here to change that. I’ve been noticing more and more people rocking their t-shirts, so I decided to get in touch and see what they were about…

Easy guys, how are things?

You know how it be.

What is Anti Long?

A state of mind. The whole Anti-Long ethos is manifested in our partnership, which offers press services for record labels, website and graphic design, as well as a nice line in T-Shirts Essentially and primarily – a zero tolerance approach to fucking about.

Why did you start it?

We came across a set of statistics that outlined how 1 in 5 people are affected by casual Longness on a daily basis and less than 1 in 20 will think to report it to the authorities. Longness is an epidemic – the music industry especially is suffering from a real crisis at the moment, and with the government too preoccupied with their own long endeavours, we thought we’d shoulder the burden personally and start putting wrongs to right.

Where do you want to take it?

To the very top. Cameron, we see you.

You have close ties to the more experimental side of Manchester’s Electronic music scene with the PYC Sessions blog and I know you’ve done nights with that. However, will there be Anti Long nights to come?

We’re thinking more about seminars and self help tape packs before we concentrate on club nights, but those PYC boys (www.facebook.com/pycsessions”> have a couple of very exciting things in the pipeline, which we’re assisting with, so keep watch for big news coming soon.

Any shout outs or the like?

To everyone who knows the dangers of living long. To 45hz for keeping it real. To anyone who’s ever looked to the sky and screamed “WHYYYYYYY” while being longed off; to anyone who’s ever waited all day for a “guaranteed” response to something, or been stuck at a train station for three hours because their mate overslept then left the house without their phone – we feel you.

Anti Long Site
Anti Long T-Shirt Store
Anti Long Facebook

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